Target market

Our target Market is one of the most effective ways of growing your business. If you are interested in finding more prospects who will fall in love with your business, you'll first need to get to know who you are attracting and why.

Having a good understanding of who potential customers is vital to pinning down their specific needs and creating an adapted communication strategy.

@GH Universal Hotel Bandung

In this article i will help you to have the list of target market base on the business type.
Ask yourself the following questions to help you prioritize and make the right choices:

1> Where are your hotel guests from?

2> Why do your customers choose your hotel for their stay?

3> Who, at which stage of their lives are they?

4> How many, Are they traveling solo, in couples, small or large groups?

5> What is their purchasing power?

Agribusiness

Airlines

Association

Banking

Badan Usaha Milik Negara (BUMN)

Chemical

Consultant

Consumer Goods

Contractor

Corporate

Cosmetics

Distributor

E-Commerce

Electronics

Embassy

Event Organizer / Professional Conference Organizer (EO/PCO)

Fashion

Foundation

Government

Heavy Equipment

Hospital

Inauguration

Insurance / Finance

IT, Computer

Law Firm

Machinery

Manufacture

Media / Journalist

MICE

Military

Mining

Multi Level Marketing (MLM)

NGO

Oil & Gas

Automotive

Pharmaceutical

Retail

School / University / Education

Shipping

Social Event (Wedding, birthday, etc)

Table manner

Telecommunication

Tobacco

Travel Agent

Wholesale

Also ask yourself the following for each key hotel customer segment:

> Is there a specific period in which they prefer to plan and book their trip?

> How long do they usually stay?

> Which days of the week?

> Which time of year?

> what are their specific needs?

> Do you have all the corresponding features in your hotel to ensure their satisfaction?

By attracting the right customers we can optimize the hotel's revenue!